Yoma Yangon International Marathon

The Yoma Yangon International (“YYIM”) is the largest running fiesta in Yangon and the city’s only marathon event; we aim to inspire athletes and connect local and international communities through a mutual love for running. I was under the employment of Yoma Group as the project led to recreating the user experience, journey, and creative direction of this annual event. With a total reach of 20,000 participants, the 8th Yoma Yangon International Marathon was the most significant event I have ever organized. Together with a dedicated team - we have created an unforgettable nationwide sports experience with a distinctive brand appearance with a charitable cause.